Women’s roles in marketing farm produce

| June 19, 2026

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Women play a central role in Ghanaian agriculture, making up 49% of the agricultural labour force, 70% of subsistence production, and 65% of food distribution and marketing activities. This is similar in many African countries. Despite their significant contributions across the agricultural value chain, many women primarily work as unpaid family labourers or operate in informal market settings, often on small or medium-scale enterprises. They continue to face structural barriers, including limited access to land, machinery, extension services, and financial credit, which restrict their productivity and economic advancement.

If you are developing an episode on women’s roles in agricultural marketing, consider featuring a range of voices—from market women and small-scale traders to agricultural economists, gender experts, and extension officers. Use this backgrounder for research for a program on women’s role in the agricultural workforce, particularly in post-harvest processing and marketing.