Nelly Bassily | December 16, 2012
Radio, more than any other medium, speaks the language of farmers. Farmers count on radio to provide the information they need, when they need it. Too often, radio lets farmers down. Farmers tune out when the most important information isn’t there or when lectures by professors, politicians, and promoters drown out farmers’ voices.
Farm Radio International (FRI) has published a list of tips for broadcasters who want to improve their farmer programs – starting right now!
To access 75 Ways to fix your farmer program, click here.
We also recommend you watch a video of Doug Ward (Chair of the Board of FRI) explaining how Farm Radio International came up with the 75 Ways document and how you can help make it better. This video was recorded for the 2012 Ghana Farm Radio Symposium in Accra. Click here to watch the video.
The 75 tips are only a start. Now it’s your turn! We’d love for you to share your own tips for improving farmer programs.
You can discuss the document and share your own tips by going to the discussion thread on Barza, the online community for African radio broadcasters: http://www.barzaradio.com/forums/barza-caf/seventy-five-ways-fix-your-farmer-program
FR: http://www.barzaradio.com/fr/content/soixante-quinze-fa-ons-dam-liorer-votre-mission-agricole
You will need to log in or sign up for a Barza account to join the discussion. It’s easy and free. To create an account, go to: http://www.barzaradio.com/account/register