Broadcaster how-to: Gathering & using audience feedback

| September 19, 2016

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Some radio stations are located in remote areas, far from fast Internet connections and good mobile phone networks. Other stations have good services themselves, but broadcast to listeners in areas that lack these resources. In either case, a radio program can serve to share knowledge and information among your listeners—information they may not be able to get from other sources.

However, this means radio broadcasters need creative ways to gather feedback from their audience. And they need to be creative about how it is incorporated into their program.

Beep2vote is a great way to poll your audience, but it relies on a mobile network.

Not long ago, rural radio stations interacted with their listeners in two main ways: face-to-face visits—either at the radio station or in the community—and via letters sent by listeners. But sometimes even this kind of interaction is difficult. Transportation to and from remote communities can be challenging, especially during the rainy season. Mail may be slow and unreliable.

This document highlights two stations that found creative ways to interact with their audience and include listeners in their programs.