Broadcaster how-to doc: How to find useful and reliable information about farming on the Internet

| January 18, 2016

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The large amount of information available on the Internet creates new opportunities, but also new challenges when it comes to finding specific and reliable information. For example, by typing in the words “improved traditional poultry farming” in a search engine, we get more than a million very diverse results.

Included among these results are:

  • media articles on the theme
  • practical manuals, technical sheets, and photos about improved traditional poultry farming
  • pages unrelated to this theme, where the words “improved traditional poultry farming” appear in a random way

How can broadcasters avoid getting lost in such an enormous volume of information? How can broadcasters ensure the reliability of the information they find? What websites regularly publish reliable information on farm-related topics? How can broadcasters rewrite this information in language that is understandable by farming audiences? And what can broadcasters do about conflicting information?

This guide is divided into five parts.

Part one briefly describes strategies for finding, organizing, and sharing information on the Internet.

Part two suggests some methods to ensure that the information you find on the Internet is reliable.

Part three provides a list of organizations and websites known to have reliable information about farming.

Part four offers some advice on how to deal with conflicting information.

In Part five, the broadcaster how-to doc closes by offering practical advice for broadcasters on how to translate technical farming language into words and phrases that farmer audiences can understand.

Click here to read the how-to doc: