Broadcaster how-to doc: How to create ear-catching promos, intros, and extros

| April 11, 2016

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You work hard to produce a weekly farmer program that serves your farmer-listeners well. But do you work hard enough to increase the number of farmers who listen?

You can grow your audience by creating promos and broadcasting them throughout your station’s weekly schedule. This will catch listeners who don’t yet listen to your program. It will also remind your regular listeners to tune in to the next show. Once you attract listeners to your show, well-crafted intros and extros will help keep them there.

Here are the definitions of promo, intro, and extro from this week’s broadcaster how-to doc:

“Promos” are brief messages that build your audience and encourage listeners to tune in to your farmer program.

An “intro” is the message you broadcast at the beginning of an episode, or at the beginning of an item within an episode. It encourages listeners to stay tuned and it prepares them to listen to the episode or item.

An “extro” is the message you broadcast at the end of an episode or item. It consolidates important learnings and emotions, and sometimes tells listeners where they can learn more about a topic.

This broadcaster how-to doc explains the purpose of each of these program elements, offers tips on how to create effective ones, and provides useful examples.