To market, to market—Episode 4: Marketing: Calculating your costs

| July 24, 2017

Download this story

This is part four of a five-part series on understanding and using market information. With accurate market information, farmers can decide what crops to grow, and where and when to sell in order to get the best prices.

Ideally, you could run these five programs as a series, for example, once a day for five days or once a week for five weeks. The cast of five characters continues throughout the series, although not every character appears in each scene.

In this episode, listeners learn the importance of considering costs when they are deciding how to market their crops.

High marketing costs reduce a farmer’s profit. It is even possible that a farmer will lose money if marketing costs are too high. Possible marketing costs include: packaging and handling, transportation, crop losses, money spent on meals while marketing, and any fees, commissions and unofficial payments that are required in the process.