Nelly Bassily | November 24, 2014
Our script of the week is from our latest Resource Pack, #99.
It is a broadcaster-how-to document which presents a tried and true method of establishing and managing radio listening groups, based on many years of experience in Zambia. The document is designed as a guide to forming and maintaining radio listening groups rather than a strict “blueprint” to follow, regardless of the situation. The basic principles of establishing and managing radio listening groups are well-established and do not vary greatly.
The document touches on the disadvantages of traditional radio listening, the advantages of listening to the radio in listener groups, ways of organizing listening groups, training listening groups, supporting listening groups, and monitoring and evaluating the success of radio listening groups.