Nelly Bassily | February 10, 2014
In keeping with FRW #278’s focus on World Radio Day, our script of the week is a broadcaster how-to document which offers useful tips on how broadcasters can improve their farmer programs.
Radio, more than any other medium, speaks the language of farmers. Farmers count on radio to provide the information they need, when they need it. And farmers want radio to include them in discussions of how best to grow the crops that feed their families, and how to make some money at the market.
Too often, radio lets farmers down. Farmers tune out when the most important information isn’t there or when lectures by professors, politicians and promoters drown out farmers’ voices.
It doesn’t have to be this way. Broadcasters in Africa can produce better programs for farmers. They can meet farmers’ needs, involve farmers, and make the broadcasts more interesting. What is needed is to shine a light on good practice and share it widely across Africa.
In 2010, Farm Radio International gathered information about farmer radio programs from radio stations in Cameroon, Ghana, Kenya, Tanzania and Malawi. Based on our findings, we published a list of tips for broadcasters who want to improve their farmer programs.
We grouped the tips into three categories: quick fixes, middle-sized improvements, and the big stuff. We encourage you to consider implementing the “quick fixes.” If they work out, move on to more complex improvements. Before long, you will have a transformed radio program – more effective and more fun – with more job satisfaction too!
For this Script of the Week, we have chosen our “top dozen” fixes, including a few from each category of the original document.
For the complete 75 tips document, go to: http://www.farmradio.org/broadcaster-resources/special-resources/.