Farm Radio International continues to develop new ways of communicating with farmers and measuring the impact of radio programs!
As part of the African Farm Radio Research Initiative (AFRRI), Farm Radio International conducted one of its first projects with Mobenzi Researcher. Mobenzi Researcher a is software that allows researchers to create a survey questionnaire on the Mobenzi website. Research assistants can then download the questionnaire to a mobile phone and, while conducting an interview, enter survey responses onto the phone. When the interview is finished, the researcher sends the survey responses to Mobenzi. This greatly simplifies and shortens the task of analyzing the survey data. Mobenzi Researcher can be operated on entry-level Nokia handsets.
In the AFRRI project, Mobenzi Researcher was used to help measure the impact of a four-month Participatory Radio Campaign, and collect data from 4,500 household surveys across Ghana, Malawi, Mali, Tanzania and Uganda in only one month.
Farm Radio International is excited to continue working with Mobenzi Researcher as a way of measuring the impact of radio campaigns in African farming communities.
To find out more about Mobenzi and its Researcher system, you can read the case study on the Mobenzi website, where you can find more information on the development and uses of the tools available. Visit: http://mobenzi.com/researcher/Case-Studies/View/FRI [1]