In Lira, Uganda, radio broadcaster Aaron Olao is helping farming communities access practical information on climate-smart agriculture and sustainable land management through Green Leaf Magazine on Radio Unity FM 97.7. As both producer and co-host of the program, Mr. Olao works closely with farmers, experts, women’s groups, and youth groups to create programming that reflects local realities and seasonal farming challenges.
Radio Unity FM joined the Platform project because of its strong connection to the needs of rural farming communities in the Lango sub-region. Through Green Leaf Magazine, the station shares information on topics such as soil fertility, composting, tree planting, water conservation, weather, market information, and sustainable farming practices.
Mr. Olao says, “Many of our listeners depend on agriculture for their livelihood, so a project that supports climate-smart agriculture, sustainable land management, and better farming knowledge was very relevant for us.”
As part of his role, Mr. Olao plans program topics, coordinates guests, supports field visits, and promotes the program through social media. The show regularly features extension workers, agricultural specialists, and farmers sharing their experiences and advice in ways listeners can easily understand and apply.
The program also encourages strong listener participation through phone calls, messages, and the ULIZA platform. According to Mr. Olao, this interaction helps keep the program grounded in the experiences of the audience.
He says, “Many people appreciate that the program gives practical information instead of just general talk. They value the fact that we bring both experts and ordinary farmers into the conversation.”
Through the Platform project, Mr. Olao says he has seen listeners become more interested in long-term farming solutions, including soil health improvement, composting, tree planting, and adapting to changing weather conditions.
The project has also influenced how he approaches gender equality and inclusion in broadcasting. He now makes a deliberate effort to ensure women, youth, and other underrepresented groups are included in discussions and field reporting.
Mr. Olao says, “Good programming should not leave out women, youth, or other groups whose experiences are important.”
Reflecting on his experience, he believes agricultural broadcasting should focus on listening closely to communities and sharing information that is practical, timely, and easy to apply.
He says, “When listeners hear useful information in a language and style they understand, they are more likely to trust it and use it.”