Tips for engaging women in your radio program

| March 1, 2020

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Every year, International Women’s Day is celebrated on March 8. This is a great time to plan a special program about women and their experiences, issues, and concerns. This year’s theme is “Generation Equality,” and links IWD celebrations to the Sustainable Development Goals.

Women play a central role in families, communities, and societies. But women and girls face struggles every day simply because of their gender. They may be limited in what resources they can access, where they can farm, if they can go to school, and what they can eat. In many places, women do not have control over the crops they grow or even their own bodies. It’s important to share the stories, voices, and opinions of women to shed light on these struggles and help find solutions.

But it’s a good idea to engage women in your program every week, not just on special occasions. Here are some tips from our broadcasting partners on how to engage women in your radio program and how to address gender equality.

  • Dedicate a program to women’s issues.
  • Invite men to talk about women’s successes.
  • Choose topics that both women and men are interested in.
  • Air your program at a time when women are listening and in the language they prefer.
  • Have a woman host / member of the production team.
  • Make women comfortable when they participate in your interviews.
  • Use a separate phone line for women callers.
  • Keep track of the voices shared.
  • Watch out for gender stereotypes.
  • Consult a gender expert.
  • Make the program entertaining!

Here are some examples from broadcasters in our network. Read these two stories for more details:

For more tips, read our Broadcaster how-to guide on How to serve your women farmers well. (This document is also available in Amharic, Kenyan Swahili, Swahili, Hausa, and Portuguese.)