Search for Common Ground handbook: Target audiences for peacebuilding radio

    | July 14, 2014

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    Creators of radio programs can either make a conflict worse − because they are not clear about their objectives − or they can help find a peaceful resolution to the conflict.

    By target their programs towards a particular group − the target audience – broadcasters can help affected communities, regions or countries find and progress along a more peaceful path.

    Search for Common Ground has devised a training manual entitled Target audiences for peacebuilding. The manual aims to help broadcasters clarify the target audience for a particular program and design programs to achieve the greatest influence.

    The 19-page document is available as a PDF file, and can be downloaded from this address: