Between December 2010 and March 2011, Internews conducted research in Sudan and South Sudan looking at what it takes for radio and other media to produce positive changes in their listeners’ lives. Their findings conclude that broadcasters have a tremendous opportunity to change lives, but only when they connect with the needs of local populations!
By getting more connected to your audience, you have an extraordinary opportunity to have a positive impact on your listeners!
Read the full document by visiting:Â http://www.comminit.com/clickthru/e837a257b392eef7423c3bbca1f35589?node=9297646 [1]