How to create radio spots

| August 17, 2020

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Farm Radio International has been sharing many radio spots lately: about locusts, COVID-19, and the UN Decade of Family Farming. Radio spots are a useful format to deliver one single, clear message. They can be entertaining, informative, and use various formats—but they are short.

Radio spots are most effective when played regularly throughout a station’s programming, and particularly when they are integrated into commercial breaks, between or during relevant programs, or at any other break in your program schedule. Note that radio spots are much more effective as part of a campaign that includes various media and radio formats. Rather than being stand-alone messaging, radio spots work best when content is expanded on in other programs.

Learn more about how to write and produce your own radio spots. Read our newest Broadcaster how to guide: