For decades, radio programs for farmers have mainly served the needs of male farmers. Male radio hosts have interviewed male experts and male farmers about crops and animals that men grow and raise.
Today, we know that women do as much farm work as men. On top of farm work, they also feed the family and care for the young and old!
So women are essential to the survival and progress of family farms. It is therefore essential that radio programs that are meant to serve small-scale farmers serve the needs and interests of women farmers as well as men farmers.
Think about it. Are you really serving your women farmers well?
This Broadcaster how-to can help you serve your listeners better by assisting:
- women farmers to get the information they need;
- women farmers to voice their opinions on matters of importance to them;
- women farmers to enjoy your program; and
- male listeners to learn more about what is important to women farmers, and take that into consideration.