Broadcaster how-to guide on effective programs about markets

| October 1, 2018

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Radio programs on markets provide real-time information about local and nearby markets and link farmers with other market players. They provide a service to farmers that can increase their market opportunities and income.

Market programs help farmers get the best price for their crops, strengthen their ability to negotiate with buyers, identify places to sell their crops, and even choose which crops to grow based on expected costs and prices.

Radio programs about marketing interact with a range of interviewees who may not be regular guests on your farmer program, including vendors, input dealers, and processors.

This Broadcaster how-to guide gives you information on starting a program about marketing, covering seven key topics:

1. Know the market players.
2. Cover the 4 Ps of marketing (product, price, promotion, place).
3. What kinds of formats can I include in a program on markets?
4. Using ICTs and mobile phones to enhance your program on markets.
5. Topics to discuss on a market program.
6. When should you air market programs?
7. Challenges of operating market programs.