Broadcaster how-to guide: How to be an effective producer of a farmer radio program

| December 19, 2016

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Radio producers oversee the planning, implementation, and evaluation of radio programs. They ensure the quality of the audio and creative components and make final decisions on content. The producer of a farmer radio program has the overall responsibility for producing a high-quality program that serves listening farmers well. In other words, the producer is the “master planner” for the program as a whole and for each episode, and also supervises and mentors the team involved in creating the elements of the program.

As the producer of a farmer radio program, you have the opportunity—and the obligation—to use all the resources of radio to help farmers improve their work and the lives of their families and communities! This can be one of the most exciting, creative, and helpful jobs imaginable.

As an effective radio producer, you have learned the key tasks required to produce radio programs that provide farmers with the information they need, when they need it, and also provide farmers with the opportunity to speak on air about matters that are important to them. And your programs will be interesting to listen to!

This broadcaster how-to guide outlines the ten key tasks of a producer in detail. It’s a one-stop shop where you can learn all the basics of what it takes to be the producer of an effective farmer radio program.