Radio is based on the oral, or storytelling, tradition. Broadcasters should be good storytellers because it is by telling a good story that they can grab, and hold, the attention of their audience. All radio program segments should tell a good story, whether they are dramas, interviews, discussions, or any other format.
This broadcaster how-to doc describes the basic elements of a story. It also provides a checklist on the qualities of an effective story, one example of a good story, and a few other storytelling tips.
Find the broadcaster how-to document on Storytelling at: http://www.farmradio.org/radio-resource-packs/package-95-researching-and-producing-farmer-focused-programs/storytelling/