When a radio station gets and acts upon feedback from its listeners about its programs and about what those listeners need to hear, listeners are more likely to tune in.
To effectively create farm programming that is relevant to your listener’s needs, you must know:
- your audience
- what kinds of farming information are important to them
- how to engage farmers in a radio discussion of issues that are important to them
When was the last time your station thoroughly studied its listeners’ farming situation? It is probably time to do it again!
This info doc offers some guidelines on how to interact with your listening community in order to better meet listeners’ needs.
How to learn about your audience and what audience members need from your program is divided into two sections. Part I describes actions you can take to learn what your audience wants and needs to hear about. Part II contains a list of questions which will help you define your target audience.
Find it on the FRI website, here: http://www.farmradio.org/radio-resource-packs/package-95-researching-and-producing-farmer-focused-programs/how-to-learn-about-your-audience-and-what-audience-members-need-from-your-program/ [1]