admin | January 11, 2016
A call-in is a radio format that gives many listeners an opportunity to comment live on a topic of interest. A call-in can be one segment within a radio program, or it can be a radio program on its own. “Phone-in” is often used in place of “call-in.” The two terms mean the same thing.
Call-ins help broadcasters serve their listeners better by:
- increasing the amount of information listeners have on an important topic, and the range of opinions on the topic they’re familiar with
- helping listeners form opinions on important topics
- emboldening listeners to speak on air about important issues, and be heard
- helping the listener community make progress on problems
- creating the conditions for the community to share an emotional moment
Call-ins can help broadcasters produce better programs by:
- providing evidence on how important (or unimportant) a topic is for listeners, and whether (or not) broadcasters should cover it more in the future
- introducing broadcasters to knowledgeable, opinionated, articulate listeners who can be interviewed in future programs
Click here to read the how-to doc: http://www.farmradio.org/radio-resource-packs/102-raising-guinea-fowl/bh2-how-to-create-an-effective-call-in-program-2/