Broadcaster how-to doc: Creative ways to get audience feedback

| September 7, 2015

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Some radio stations are located in remote areas, far from fast Internet connections and good mobile phone networks. Other stations have good services themselves, but broadcast to listeners in areas which lack these resources. In either case, it can be difficult to interact with listeners by using phones, with services such as Beep-2-vote which depend on adequate mobile networks, or through social media such as Facebook.

Not long ago, rural radio stations interacted with their listeners in two main ways: face-to-face visits —either at the radio station or in the community—and via letters sent by listeners. But sometimes even this kind of interaction is difficult. Transportation to and from remote communities can be challenging, especially during the rainy season. Mail may be slow and unreliable.

This broadcaster-how-to document highlights two stations that faced these circumstances and found creative ways to interact with their audience and include listeners in their programs.

Read more about the stations and the methods they used to get feedback from their audiences at this link: