Nelly Bassily | March 5, 2012
Women Make the News (WMN) is a global policy advocacy initiative aimed at promoting gender equality in the media. It is launched annually on International Women’s Day, March 8.
The theme for this year – Rural women’s access to media and information – seeks to underscore and stimulate knowledge exchange on the importance of policies and programs to encourage access to media and information in rural communities, particularly for rural women; and good practices and successes in this area as undertaken by public service broadcasters, commercial and community media, and NGOs working to improve rural women’s access to media and information.
Access to media and information by rural women and men has many important dimensions. Within the framework of media’s function to provide information needed by rural women to enhance their economic empowerment and political participation, WMN 2012 focuses on two of these dimensions:
– Can rural women and men access (listen to, read, or watch) radio, newspaper, and television in their communities, (and if so, how?), and how are community media and new media/technologies helping?
– Are rural women actually in charge of media programming, production, and broadcast?
Please join this effort initiated by UNESCO. For information, ideas, and resources to mark the occasion, please check out: http://www.unesco.org/new/en/communication-and-information/crosscutting-priorities/gender/women-make-the-news/.