Poynter – How Any Journalist Can Earn Trust (International Edition)

    | November 24, 2023

    Download this story

    In this self-directed course, journalists can learn how to earn trust from their audiences internationally. Examples and activities are designed for non-U.S. news media and fact-checking organizations, in collaboration with Poynter’s International Fact-Checking Network. The course focuses on understanding what people worldwide may not know about how journalism operates. Participants will explore opportunities to demonstrate credibility by explaining news processes, coverage goals, and journalism ethics, following the International Fact-Checking Network Code of Principles.

    Learning outcomes:

    1. Identify public perceptions of news coverage and the importance of trust-building strategies.
    2. Understand trust-building strategies used by other news organizations.
    3. Analyze personal content to identify areas for improving trust within the community.
    4. Discuss effective trust-building strategies.
    5. Create a plan to incorporate trust-building strategies into published work.

    The course emphasizes the need for journalists to stop assuming that people understand the mission, ethics, and processes behind their work. Instead, journalists should actively work to earn trust from their communities by explaining why their work is worthy of time, trust, and support.

    Who should enroll: This program is designed for journalists, including reporters, editors, producers, and news managers, who want their communities to value their journalism as a reliable and fair source of information reflecting community priorities.

    Cost: The 10-module self-directed course is free, thanks to support from funders. 

    Time estimate: Participants can complete the course at their own pace, with an estimated completion time of around 13 hours for all lessons and activities.
    For more information: How Any Journalist Can Earn Trust (International Edition) – Poynter