Rwanda: Afro-pop, rap and R&B musicians promote healthier diets − through beans

| November 19, 2014

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Rwanda’s top musicians are promoting better nutrition and health with a new music video released last week.

The song extols the nutritional benefits of high-iron beans, now available in Rwanda, the Democratic Republic of Congo, and Uganda. Almost 40 per cent of Rwandan children do not get enough iron in their diets. In severe cases, this can lower their IQs and learning capacity, resistance to disease, and energy levels.

The campaign has featured musicians such as Miss Jojo, Riderman, and Urban Boyz in a series of road shows across the country. The artists have performed live for more than 30,000 people. Rwandan rapper Riderman says, “We came together to make sure that we say goodbye to malnutrition.”

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