Ethiopia: ‘M-farming’ is big hit with farmers

| January 5, 2015

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Ethiopia has developed a mobile phone-based agricultural resource centre which uses both interactive voice response and SMS technology. Several partners, including the Ministry of Agriculture, created and operate the centre, which has proved a huge hit.

Ethiopia already has one of the largest systems in the world for educating the 85 per cent of the country’s population who work the land for a living. Since the new service was launched in July, more than three million farmers have accessed the system.
Elias Nure is the ICT project leader at the Ethiopian Agricultural Transformation Agency. He says that more than 70 per cent of users are small-scale farmers.

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