Three African broadcasters to receive George Atkins Communications Award

September 11, 2017
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A young teacher turned radio host, a mother who fought stereotypes to work on air, and a retired broadcaster who can’t stop making farmer programs are the winners of this year’s George Atkins Communications Award.

Each of these accomplished broadcasters will receive a certificate and $500 CAN ($410 US) to recognize their work producing and presenting radio programs that aim to help small-scale farmers feed their families and increase their income.

The winners of the 2017 George Atkins Communications Award are:

  • Josephine Adumako Akaribo from Radio Gurune in Ghana
  • Hadiza Abdoul Karim from Dallol FM in Niger
  • Filius Chalo Jere from Breeze FM in Zambia

Over 48 years of radio broadcasting, Filius Chalo Jere says: “I realized that what [farmers] lacked and needed most in order to improve their livelihood was not handouts of food and inputs, but simple information on how to farm effectively.”

Sharing that information with farmers is a passion he shares with all of this year’s nominees.

Three other broadcasters will be recognized as runners-up and will each receive a certificate:

  • Mubiru Ali from Radio Simba in Uganda
  • Joseph Sekiku from FADECO Radio in Tanzania
  • Tasew Mengiste from Amhara Mass Media Agency in Ethiopia

All winners and runners-up have worked on radio programs for farmers. These programs feature topics ranging from planting techniques to market strategies to gender questions facing farm families.

Ugandan runner-up Mubira Ali wasn’t even born when Filius Jere hosted his first radio program! But the two share the same goal: to provide farmers with information that will help them thrive despite difficulties such as drought and disease.

Mr. Mubira says, “My best moments are going out and discussing with farmers, getting first-hand information and then helping them to overcome such challenges.”

Fifty FRI staff members, board members, and past winners of the George Atkins Communications Award voted for this year’s winners. The award is named after the late Dr. George Atkins, founder of Farm Radio International. Ceremonies to celebrate the work of the three winning broadcasters will be held in September.