Broadcaster how-to guide on audio archiving
Archived programs can serve as reference material to let broadcasters know what was presented and discussed in past programs. This can help broadcasters understand topics, create new programs that build on older programs, and avoid repetition. In addition, broadcasters can use archived materials to gain a better understanding of the types of questions listeners have asked, and of their concerns around particular issues. A new presenter or journalist could also refer to past episodes to better understand the tone and content of the farmer program.
Saving and organizing audio files effectively enables broadcasters to easily insert new materials into future radio programs, including, for example, interviews and audio gathered during visits to villages, markets, or other places where farmers gather.
Archiving audio files also allows broadcasters to use them in different contexts. For example, they could be used to research a particular topic or to air stories about a topic.
Saving, organizing, and archiving audio can also help you serve your listeners better. You can post archived radio programs on social media, including Facebook or Soundcloud, to make them available to your listeners as podcasts.
You can also give archived radio programs to community listener groups or community information centres for rebroadcast.
Learn more about saving, organizing, and archiving audio in our Broadcaster how-to guide. This BH2 provides more ideas on how you can use archived audio programs, and steps you can take to stay organized.